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Cottage, the more popular the past two years, it seems like all the mainstream or not mainstream in a field of all is called cottage.

These two words now seems to have is an imitation, plagiarism, a synonym for non-mainstream. Once the party to show their

legitimacy and deliberately to belittle the other side, will disdain that the other is the cottage. For example: cottage phone, cottage
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companies, star cottage, cottage party, and so forth, all in all being looked down upon the subconscious does not enter the

mainstream of all cottage, correspond with the cottage is a big, brand name, brand, orthodox, legal terms, etc., corresponding to

different areas in different, and so forth.
Extended to marketing, it is the cottage with the brand of the opposition. Not to mention other industries how to say this issue is
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how to see, alone in our industry I often hear such remarks: “Nothing ** brand, but a cottage brand”, “In addition **, the rest are

cottage “,” next year, which drained a large number of the cottage manufacturers. ” For these rampant remarks, have been surprised,

to hear more you get used to, but never go to go along.
Not to mention all of the words right or wrong, not to look people in the end is not the cottage. I personally think it should be

clear of what the cottage before the brand, although the present discussion for the plethora of brands, but be able to study the root
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node at the end of this issue that is very clear and we agree to take a far as I know it seems there is no . This means that even if the

standards are not brand the case, we go alone make this a brand that is the cottage will look a little ridiculous.
Relative to the brand recognition of fuzzy, but our understanding of the cottage is the same, Baidu s cottage next entry, on the

modern meaning of the cottage is only one, is described: the “cottage” is to rely on copying, imitation, spoof, etc. means to grow up,

anti-authority, anti-mainstream and with a carnival nature, deconstruction, post-modern anti-intellectual and characterization of sub-

culture of popular culture phenomenon.
The definition of the cottage there are a few key words: plagiarism, imitation, anti-authority, anti-mainstream. How deconstruction

and reading the words I think it is true that we look at the relationship between the cottage and brand focus. There is no doubt in

the first entry in the main description of the cottage is plagiarism, imitation, spoof, but only subject without object, so that mimicry

also haphazard, can the industry in this field, it can be cross- cross-industry, or even not related to any industry and the field; second

shows the anti-authority, anti-mainstream, that cottage is a rebel from the start of genes, the growth of his purpose is made = anti, is

to break now There are patterns and rules, to establish their own rules of the game kind of behavior. This double gene with imitation

and rebellion of their birth doomed to success will not do anything unusual way to go, and this is what the original interest groups

feared. So the fate of his son, Zeus also like princes, like sulfur from the outset, Sri Lanka will survive in a variety of combat.
For many of my friends have said, look at the history of mankind and the ultimate development of the industry come to two words:

exactly the same. Feel that when something like this, then Napoleon s phrase history is surprisingly similar. Of course I have no

Napoleon s brilliant, but two words sum up it was not easy, today, used to illustrate the relationship between the cottage and the

brand is just right, sometimes history just as a circle, you can see from the start end, but throughout this process is needed is smart

enough.
When you have enough wisdom and fair enough, you will find: cottage indeed success of the brand.
Cottage is an excuse, no new cottage industry. Said that this case is justified, a new industry or the world system is not perfect, the

order is not established. We just all came to this world naked, you and I are similar, not to mention who is copying whom, and who

rebel who. How to live as long as they are right, those people mentioned in this stage of Darwin s no doubt that the animal is

completely reflected, and we call the wolf at this time the most work. The reform and opening up in China, Wenzhou, Quanzhou and

Chaozhou reflected particularly evident, as long as they live the company are considered to be correct, not to mention today s

cottage, that is, smuggling, counterfeiting is considered to be forgiven. Cottage is the order of a product, is a winner in order to

prevent the entry of newcomers and the threshold set by a variety of excuses, are newcomers to castration tools. Wenzhou shoe

when fraud throughout the world, but Wenzhou shoe stronger, the bigger the establishment of several trade associations began to

reshape the Wenzhou footwear outside the image, the establishment of Wenzhou brand, made the statement when the bigwigs

who do not I know if I believe. This is really more Cantonese, there is the image of this view is called fortune established products , it

is true.

Cottage is just a phase, the brand comes from the cottage, the initial stage of the brand for the cottage. Not have to mention if the

cottage can be applied to Wang Shuo word traced back three generations, we are all farmers . The statement is more profound,

China s brands do not be traced back three generations, we are all cottage dates back not decades. Hundred fifty paces is called not

laugh, do not forget the success of the past, forget the past is tantamount to betrayal. In other industries this is not the author of,

and automotive supplies industry, the industry is not to three years, and brand awareness have not really started to ten years, but at

this moment to laugh at your cottage home is my home is the brand, it not as the missing tooth smile who said the dog sinus wide

open . All of today s brand, is definitely not destined from birth to his extraordinary destiny, he must have gone through a period of

imitation, even if the green copy of the cottage-like years, also experienced some rough and refined, the process of innovation ,

because the success of today s hard-won, and thus more difficult to remember yesterday. I remember when the only road to the

future more practical way to go.

No more non-brand, brand education comes from the cottage. Brand synonymous in the minds of consumers is good, but this is often

relative, not experienced worse or better, then good will be lost and poor standards. One of the most obvious example, in junior high

school, when I, as I often stay hungry, and went to the school store to buy fifty cents a pack of Beijing Noodles ——— brand fresh

chicken that when we Where can I buy the best things to eat, I dream of a lifetime in this thing I may have to eat without getting

tired. The result was a classmate with a bag from the time of Hainan, where we have not the Master of beef noodles, eat a bag, the

recollection of a few months, and never eat from that after the Beijing brand the. This process is because I experience the better, a

bad impression in my mind with the will to refuse. Also in the current car DVD navigation industry, too, consumers have not used

good, I found the poor will also be used, and so he used the better, he would go to contrast, and will spread, it will allow more more

people to make good use instead of bad. In this process, the so-called cottage on the future of the brand has set a standard of value,

resulting in faster delivery and to promote brand recognition. It can be said today of a brand loyalty of consumers have experienced

because of poor products or services to be rational and mature education s sake.

Cottage to promote the brand forward. When walking in the streets of Shenzhen Huaqiang North, if you are a fruit powder but

Were Afraid to cash-strapped, then as long as you are willing to dig more than 300 on the ocean buy a real Apple identical in

appearance with the Mac will be able to fully meet their vanity pseudo fruit powder one, and this pseudo-Apple will not use up

feeling so bad. Of course, I am here to praise not these fake cottage s meaning, but we can imagine the next, if not the cottage s

plagiarism, we use the iPhone1 will quickly progress to the iPhone 4s it? And we were able to spend more and more low prices of the

phone? The Nokia and consumers can use in spite of feelings and decline it? True because the cottage phone technology advances,

functions are increasingly improved quality growing excellent. Prompted a large number of foreign brands to improve the technology,

lowering the threshold to provide better products to Chinese consumers, and these foreign brands had to be so, otherwise it will

emerge in the cottage a lot of “oppo , ” day language.” “Jin” in a daring challenger on the still unknown, and foreign brands will step

Nokia will also be difficult to say clearly followed.

Everyone can for the cottage, everyone can serve as the brand, only the cottage idea, no cottage brand. In 2009, out of the

melamine incident, the milk industry, drained a brand called “deer”; Alibaba in 2011 to a mobile phone factory in Shenzhen customize a

number of “Ali goes mobile”, which may eventually achieved a former cottage brand “day language.” Anomalies in the information era,

everything was re-definition of deconstruction, but with the introduction of WikiLeaks, the secret of this world will no longer exist.

The brand is also very rapid transfer of this information is broken up to be built in decades, the brand can be a night crashing to the

ground, and the cottage a few years ago may be able to quietly between the moment the host, everything is no longer determined ,

everything becomes confusing. The brand change in this information in how to deal with it was extremely important, but brand

building is the person ultimately, the same brand building process is inseparable from the process of cottage. Because everything is no

longer mysterious, everything can be imitated and even surpassed, “Faded glory, flying into the homes of ordinary people”, everyone

can be as cottage, everyone can serve as the brand, while the cottage and drag the cross-brand the people. A business owner

thinking of just want to make money as a top priority, and lack of real good the product, the service to do a thorough thinking, lack

of social responsibility, even if luck achievements of the so-called brand , but Chu Laihun eventually have to repay, the end result

might have been intended for him.
In short: cottage thinking under the brand eventually into a cottage; brand idea under the cottage into the ultimate brand. Products

between brands is not the whole cottage in the heart.