Tag Archives: car coaxial speaker

The annual year-end, there will be a required course that over the past year and look forward to and plan the new year, when this

time, always happy and some unhappy, but after all, a year later, well , is celebrating, celebrating the glorious 2011; do bad, is lucky,

lucky still in this industry, there is still opportunity for a comeback.
pro audio
After all, confined to their own business summary, industry, concluded there is considerable concern about the difficulty of high, after

all, big industry, content variety, only a summary of all the difficult words, terms can only take a leaf spring, which led to the thinking

and discussion, the development of common concern to industry, the industry will have a direct impact on the major manufacturers,

distributors, retailers, the vital interests, the following focuses on industry from 2011 to resolve the following points.
car coaxial speaker
Halves of the year, the industry behind

Open year high runaway, why not?
Explore the reason dates back to 2010 price war, when the catch on the market, increased sales, but it has not much profit in order

to win the amount is actually quite good, Dan Potian open, break open the market to stimulate the consumer market potential,
car amplifier
coupled with high car sales in 2010, which imply a runaway early 2011, which makes small and large manufacturers are busy grasping

production. Just a lot of people understand, in this fight, there is no price war, grasping small manufacturers produce sellers, large

manufacturers enclosure, to seize the resource, which is surprising good start, the so-called accidents are made on the outer,

expected among the.

Years, low slump, why?
The rapid warming makes the first half of runaway factories engaged in overtime production, storage of goods, agents, dealers

hoarding of goods, supply everywhere; Zhengzhou Show thunder, rain, combined with the previous car ownership and assembly of

the present weakness in car sales , low off-season slump, in the form of supply exceeding demand, even if the manufacturers to carry

out promotional activities across the country, but with little success. The rapid sales of the first half of the volume is bound to bring a

range of quality after-sales issues worry so difficult to support a number of small manufacturers, only Caska, Lu Chang, Jie into so few

can maintain a high sales volume, this market 180-degree turn on the industry is hurt.

Continued low end of the year, why?
Gold 9 silver 10, eventually become scrap metal, off-season just passed, on the one hand is not installed in car ownership itself is not

high, the limited potential to be tapped; the other hand, sales of new cars to drive the entire automotive industry, However, the car

drive a new car being developed is not yet listed; there eleven countries of the car after the policy reform makes car sales decline,

downturn is inevitable, this time the status quo as long as they live in is progress, no growth means cake is so big, who eat a lot, no

other people eat, which means that the industry really slowly into the winter

Year re-review and analysis of the situation, the audio-visual industry has always been dependent on the automobile market, and the

reaction rate behind the automobile market, and for the industry itself, will not the glory of a rise, but the problem may be due to a

involvement, the consumer is still in a training period, regardless of how the industry, each manufacturer s responsibility to do their

own product!

Brand of ups and downs, sales behind

Large from the “dark horse”
The industry s “dark horse” is essentially a sales increase, a synonym for progress quickly, and once came into constant Jie Chen s “dark

horse” that, they will not say “dark horse” is appropriate, analysis of the reasons, the words ” paid off, “with its Strict quality,

marketing strategy, positioning, and product R & D results, etc. are inseparable, and season to improve quality, off-season look at the

brand, perhaps only by leaps and bounds in order to receive more attention

Fluctuations of the silent
There must be progress backward, of course, part of the manufacturer s own strategy and positioning to determine its direction, and

some completely out of the industry s perspective, and some do not see the show traces, and some have appeared in front of the

stage, behind the scenes into a low profile now, true and false, the actual situation, speculation, doubt, real bad, good or bad outside

assertion, the most direct sales performance, market conditions as much as possible to find their own reasons, so no smoke without

fire.

Brand positioning
Decide the future of the brand, the brand is taking the industry or consumer brands, most direct investment in advertising costs is to

focus on, now the industry is still in the stage of brand industry, car machine, after all, not a mass consumer goods, not consumables,

this is not the general public will be very concerned about the future, however, the line will be gradually transferred to the mass

consumer brand, brand, after all, is the stage of the industry, and for the owners of publicity, such as Che Youhui promotional

marketing campaign in the future certainly play a pivotal role in the industry brand is to make agents recognized the quality of

products, this recognition is transformed into the ultimate consumer

Behind the sales does have a lot of factors that affect the brand recognition and industry sources, as the industry matures, large

manufacturers are in the importance of the brand, such intangible assets to determine the company s future, in today s era of

advertising everywhere, Who the game, who is the next winner.

Reshuffle, the future pattern of

Industry, the arrival of the winter quietly
Many people say the industry in 2012 the winter to come, but also in the relatively stable car sales in the case of audio-visual industry

has undergone dramatic changes in the possibility of not too large, unless there are any major national policy changes, the other is the

former equipment manufacturers of automotive audio market and decision-making, the future does not rule out truck and depot

machine manufacturer cooperation, according to the current situation, unit sales of 2012 cars will still maintain a fairly level, but has

very limited room for growth, and may even decline, This means that competition is growing, slowly shuffling around.

After the shuffle, what is left?
Shuffle, wash what? We all know, leaving the industry are the backbone of the industry matures, must be ones devour the small fish

eat shrimp, strength, R & D, there are channels of large manufacturers dominate the race in the future, of course, was born in

hardship died in peace, not now have the advantage of once and for all, and the opposite is now no advantage, they can also create

advantages in the future we all have a chance, but the size of the opportunity, identify themselves, make the next step of positioning

, take the line of product differentiation

Now think about the number of R & D manufacturers
Current R & D capabilities and real-scale manufacturers about a good helper, Lu Chang, Hua Yang, Jie into, etc., only a handful, but

the industry is probably more than 300 manufacturers, we can see, the industry s R & D are extremely scarce, has this advantage

manufacturers to set an example and make a contribution to the industry, most manufacturers do not want to research and

development, is the lack of funds and personnel, which is the problems faced by SMEs in China, the national need for innovation,

corporate responsibility heavy!

General pattern of the future of several major manufacturers occupy the mainstream of the industry, some small manufacturers survive

in the cracks, accelerate research and development, to seize the market is the largest manufacturer of resources behind the

competition, SMEs are also disadvantages enough effort and look forward to as This year s kit into, constant morning as a big step

beyond, come to the fore, the future of the industry is not optimistic, the situation and see the market is important, do yourself,

even more important.

Of course, only one of the words, ideas, wording appropriate or not, harmless, only to explore!